Guest lecturer: prof. Michael Belch (SDSU)
In the frame of the Erasmus+ project UP FTŠ Turistica will host prof. Michael Belch, a renowned and internationally distinguished marketing professor from the San Diego State University in California (USA).
Michael Belch is the co-author of the best selling textbook in the field of marketing, Advertising and Promotion: An Integrated Marketing Communications Perspective.
Prof. Belch already visited Turistica in September 2017:
From left to right: dr. Gorazd Sedmak, Vice Dean, dr. Aleksandra Brezovec, , Vice Dean, prof. Michael Belch, dr. Žana Čivre, Assistant, dr. Janez Mekinc, Dean
We kindly invite you to attend the following lectures:
26 March 2018, from 14:00 to 16:00, UP FTŠ Turistica, Classroom 201, The Changing Media Environment: Old Things Become New Again.
27 March 2018, from 12:00 to 14:00, Classroom 201, Introduction to Integrated Marketing Communications.
27 March 2018, from 16:00 to 20:00, Classroom 202, The importance of Integrated Marketing Communications planning model: global perspective.
All lectures will be held in English language.
The lectures are organised in frame of the project Erasmus+, KA1 Learning Mobility of Individuals.