Category Archives: International cooperation

Turistica exChanges you! – LIVE 2017

At the end of 2017 the 2nd Turistica exChanges you! – LIVE event took place. Turistica Students presented their experiences during their exchanges in Spain, Italy, the Netherlands, Norway and Poland.

This time we also hosted a large number of international students, who are currently experiencing their Erasmus+ exchange at Turistica in this semester. They presented their universities to our students.

In this way, students acknowledged the opportunities that the ERASMUS+ programme offers and gained useful information for studies and life at Erasmus+ partner universities around Europe.

We thank all the participants for their cooperation and wish you many successful exchanges in 2018!


Photo Gallery:



Guest lecturers from Japan

Last week Turistica was marked by Japanese culture and the Erasmus+ exchange programme. We hosted assoc. prof. Kunio Shirahada from the Japan Advanced Institute of Science and Technology (JAIST) Institute, an Erasmus+ partner of the University of Primorska. The topic of the lectures for students as well as other interested participants was trends of service innovation and knowledge and value co-creation for human well-being with a case of traditional Japanese services in tourism.

We also hosted dr. Hisashi Masuda from Kyoto University, who presented a conceptual model on collaboration between local and big businesses through tourism to our students.

Turistica values a lot our cooperation with the colleagues from Japan and the integration of knowledge with the tourism business, because Japanese old traditions of hospitality encompass many wisdoms, which we lack in today’s boutique tourism products.

Photo gallery:


Lectures content and presentation of both lecturers:

The lectures will be held in English language.

Kunio Shirahadaassociate professor in Japan Advanced Institute of Science and Technology (JAIST)| Received Ph.D at the University of Tokyo in 2009. His research interests include sustainability of service, neuro-marketing using Near-Infrared Spectroscopy (NIRS) technology, motivation management for service employees, and innovative organization design. | PRESENTATION: The trends of service innovation. Transformative service research: Knowledge and value co-creation for human well-being. Japanese cases: traditional Japanese services in tourism

Hisashi Masuda | program-Specific Senior Lecturer (Service Excellence), Graduate School of Management, Kyoto University | His research interest is related to new business design to develop and sustain not only simple services but also complex ones. He is focusing on how do we empower such directions by using current digital technologies. | PRESENTATION: A proposed conceptual model on collaboration between local and big businesses through tourism and Japanese cases related to this topic. The importance of such kinds of co-creative business model to adapt to today’s rapidly changing economy.

Lectures schedule:

Monday, 20 November 17, 12:00 – UP FTŠ Turistica, classroom 001

Kunio Shirahada | dr. Hisashi Masuda | Urška Križman Vižintin – IstraTerra| Mateja Hrvatin Kozlovič – Hiške Slovenske Istre 

Students of the course Innovation in Tourism MTP 3 | dr. Dejan Križaj

Tuesday, 21 November 17, 12:00 – UP FTŠ Turistica, classroom 001

Kunio Shirahada – Lectures for undergraduate Turistica students

Tuesday, 21 November 17, 16:00 – UP FTŠ Turistica, classroom 001

Kunio Shirahada – Lectures for postgraduate Turistica students

Friday, 24 November 17, 12:00 – Student Campus Ljubljana, classroom 2

Kunio Shirahada | dr. Hisashi Masuda | dr. Dejan Križaj
Turistica PhD students: Iztok Bončina – Space Tourism | Darija Cvikl – Forest Tourism | Dubravka Kalin – internal destination developemnt


Guest Lecturer: Allan Brodie

In the sphere of the GUEST UP project, Turistica is hosting the Senior Investigator from Historic England Allan Brodie.

The lectures will be held:

On Monday, 6 November 2017, from 14:00 to 16:00, classroom 001

Spas, Travel and the Origins of Tourism in Britain

This paper describes the origins of tourism in Britain and links it back to the tradition of pilgrimage. It also describes how in the 16th century spas began to be a key tourist destination, and continued to be popular through the 18th century.

On Tuesday, 7. 11. 2017, from 16:00 to 18:00, classroom 309

Heritage, Tourism and Leisure since 1945

This presentation will begin by outlining how Britain’s heritage is managed and how this is a culmination of centuries of travel to discover the country’s history. In the second part of the presentation, the story of the changing tourism and leisure market since 1945 will describe how Britain’s holiday habits have changed, particularly in response to foreign competition.

On Wednesday, 8. 11. 2017, from 16:00 to 18:00, unit Ljubljana – Classroom 2 – Pivovarniška 6

Seaside Holidays in Britain 1700-1945

Britain became the first country to embrace the seaside for health and recreation in the 18th century. This paper examines the origins of this new phenomenon traces and how an activity once limited to a handful of wealthy people, became a universal experience by the 20th century.

Investment is co-financed by the Republic of Slovenia and the European Union under the European Social Fund:

Guest Lecturer prof. Mihaly Vörös

In the sphere of the Erasmus+ project we are hosting prof. Mihály Vörös from our partner university Edutus College, Tatabánya (Budapest, Hungary).


Prof. Vörös will give lectures on Monday 9 October 2017 at 2 p.m. in classroom nr. 002 and on Tuesday 10 October 2017 at 12 a.m. in classroom nr. 308. The topic of the lectures is Food culture and food systems. 

Currently he is Professor Emeritus and Head of Research for the Local Food Chains and Innovation HÉLIA Working Group, a “spin-off” organization, and Scientific Student College established in Edutus College (Tatabánya, Budapest) in 2011.


Erasmus+ cooperation: Shanghai University of International Business and Economics

Turistica is well aware on how significant the cooperation in the Erasmus+ programme is.  The latter has been even more emphasized in the past study year 2016/17. In September we hosted for the very first time a colleague from the School of Tourism & Event Management from the Shanghai University of International Business and Economics (China). Feng Guo is the Office Director and Executive Secretary.

During the visit, we exchanged experience in the field of international cooperation and outlined the possibilities of a future cooperation. In 2018 we are already planning the first outgoing mobility for teaching at the abovementioned university.

The mobilities are realised in the frame of the Erasmus+ mobility project for individuals in Programme and Partner countries (KA107).





Visit from prof. Michael Belch

On Friday 22 September we hosted prof. Michael Belch from San Diego State University. During his visit we discussed the possibilities of future cooperation. SDSU and Turistica have been cooperationg for a long time, in the last years even in the frame of the Erasmus+ project.

Prof. Belch is a distinguished marketing professor and co-author of the best selling textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective.

More information about prof. Belch: here.

From left to right: dr. Gorazd Sedmak, Vice Dean, dr. Aleksandra Brezovec, , Vice Dean, prof. Michael Belch, mag. Žana Čivre, Assistant, dr. Janez Mekinc, Dean



Ambassador of Science, prof. Sara Dolničar

Turistica is proud to announce that prof. dr. Sara Dolničar received a prestigious Ambassador of Science award, recognised by the Republic of Slovenia for her outstanding research achievements in marketing and tourism. Prof. dr. Sara Dolničar researches at The University of Queensland in Australia. Since 2012 she has been cooperating with Turistica, especially on the doctoral/phd program Innovative tourism at Turistica, and since 2014 also on postgraduate study programmes at the Faculty of Economics in Ljubljana. Globally she ranks among the 2% of the most successful researchers in the wider field of marketing.

Sincere congratulations to the distinguished professor, colleague and friend of UP Turistica.



UP successfully hosted the 4th International Week

Between 16th and 20th May 2016, the University of Primorska hosted the 4th International Week. Following the partners’ and hosts’ presentations and the visit of the Pretorian Palace in Koper, the Internationalisation Workshop was carried out. The latter highlighted the directions and experience of the University of Primorska in this field. On Thursday the participants took an excursion to the Slovenian coastline and evaluated the all-week-long activities.

For the first time, the representatives of our partner institutions in Indianapolis and Mississippi visited us in the sphere of the Erasmus+ programme. As the Municipality of Piran is a “sister” city to Indianapolis, their two representatives visited also Peter Bossman, the mayor of Piran.

slika Indianapolis bossman (Medium)
Photo: Municipality of Piran (from left: dr. Aleksandra Brezovec, Acting Dean UP Turistica, Yao-Yi Fu, IUPUI University, g. Peter Bossman, mayor of the municipality of Piran, Hayley Powell, IUPUI University)

The guest left the UP and Slovenia satisfied and full of positive impressions, and with a promise that they will re-visit us.

You can also check the pictures: here.

slika 1
Photo: UP Archive


Partner visit from the Netherlands

On Tuesday 19 April 2016 we hosted students and professors from our partner university NHTV Breda University of Applied Sciences (Breda, the Netherlands).

Representatives of the Student Council of UP FTŠ Turistica gave them a tour and presentation of the faculty. The lecturer Tina Kociper, MSc, prepared a lecture on incoming tourism in Slovenia, the role of the local and regional government in tourism development, the brand I feel sLOVEni and tourism in Piran and the coastal region.

Photo gallery:

20160419_101542_resized_1 20160419_104420_resized_1 20160419_105120_resized_1

3rd International conference “Foreign Languages and Tourism”


University of Rijeka, Faculty of Tourism and Hospitality Management Opatija, Croatia


University of Primorska, Faculty of Tourism Studies, Portorož, Slovenia


University of Applied Sciences Burgenland, Eisenstadt, Austria                                                                                                    


Dear colleagues,

we would like to invite you to take part in the 3rd International conference “Foreign Languages and Tourism” , to be held in Portorož (Slovenia) at the University of Primorska, Faculty of Tourism Studies, from September 15 – 16,  2016.  

The teaching of foreign languages for tourism can only be successful if it follows the trends and challenges in teaching LSPs  and in the tourism sector as well. Due to this fact we want to bring  together scientists and practitioners to exchange their professional ideas, experience and knowledge and to present their  latest achievements in the field of foreign languages for tourism.

  • Conference Topics:
    Needs analysis in languages for tourism
  • The didactics of teaching foreign languages for tourism both at vocational and university levels (teaching materials, curricula …)
  • Intercultural pragmatics in tourism settings
  • Translation and (mis)interpretation
  • Interdisciplinary teaching
  • Language policy
  • Other topics concerning foreign languages and their role in tourism

The deadline for the registration as a presenter is  March 20, 2016, and as a  listener April 20, 2016. Submitted papers will be reviewed and published in the Conference Proceedings.

The languages of the conference are English, German, Slovenian or Croatian.


MS_word_DOC_icon.svgRegistration form


Conference fee: 60

The conference fee covers admission to all sessions, materials, conference proceedings, refreshments during breaks.

Payment from Croatia should be made in Croatian kuna in favour of Fakultet za menadžment u turizmu i ugostiteljstvu Opatija, IBAN: HR1323600001101496052

Payments from abroad:

Payee: University of Rijeka, Faculty of Tourism and Hospitality Managament

Address: Primorska 42,p.p. 97, 51410 Opatija, Croatia

Correspondent bank: Privredna banka Zagreb

Bank Address: Račkog 6, 10000 Zagreb, Croatia


IBAN:  HR 78 2340 0091 5102 97167


Venue: FLT conference will take place at University of Primorska, Faculty of Tourism Studies in Portorož, Slovenia. The nearest airports are in Triest (80 km), Pula (92 km), and Ljubljana (104 km)


For questions and additional information please contact the Organizing Committee:

Brigita Bosnar Valković, Faculty of Tourism and Hospitality Management, Opatija, (information in English and German), phone: ++385 91 577 30 15, e-mail

Nevenka Blažević, Faculty of Tourism and Hospitality Management, Opatija,  (information in Croatian and German), phone: ++385 91 544 66 54, e-mail

Dolores Miškulin Čubrić, Faculty of Tourism and Hospitality Management, Opatija,  (information in Italian and English), phone: ++385 95 900 89 95, e-mail

Marija Trdan Lavrenčič, University of Primorska, Faculty of Tourism Studies Portorož, (information in German and Slovenian), e-mail

Milka Sinkovič, (information in German and Slovenian) University of Primorska, Faculty of Tourism Studies Portorož, e-mail

Irena Zavrl, University of Applied Sciences Burgenland, e-mail

Jadranka Škunca, Faculty of Tourism and Hospitality Management, Opatija, (information in French), phone: ++385 91 425 66 35, e-mail



Additional information are available on the website of the conference:

We are looking forward to seeing you in Portorož.


Yours sincerely,

On behalf of the Organizing Committee

Brigita Bosnar-Valković, Faculty of Tourism and Hospitality Management, Opatija, conference co-chair