Last week Turistica was marked by Japanese culture and the Erasmus+ exchange programme. We hosted assoc. prof. Kunio Shirahada from the Japan Advanced Institute of Science and Technology (JAIST) Institute, an Erasmus+ partner of the University of Primorska. The topic of the lectures for students as well as other interested participants was trends of service innovation and knowledge and value co-creation for human well-being with a case of traditional Japanese services in tourism.
We also hosted dr. Hisashi Masuda from Kyoto University, who presented a conceptual model on collaboration between local and big businesses through tourism to our students.
Turistica values a lot our cooperation with the colleagues from Japan and the integration of knowledge with the tourism business, because Japanese old traditions of hospitality encompass many wisdoms, which we lack in today’s boutique tourism products.
Lectures content and presentation of both lecturers:
The lectures will be held in English language.
Kunio Shirahada| associate professor in Japan Advanced Institute of Science and Technology (JAIST)| Received Ph.D at the University of Tokyo in 2009. His research interests include sustainability of service, neuro-marketing using Near-Infrared Spectroscopy (NIRS) technology, motivation management for service employees, and innovative organization design. | PRESENTATION: The trends of service innovation. Transformative service research: Knowledge and value co-creation for human well-being. Japanese cases: traditional Japanese services in tourism
Hisashi Masuda | program-Specific Senior Lecturer (Service Excellence), Graduate School of Management, Kyoto University | His research interest is related to new business design to develop and sustain not only simple services but also complex ones. He is focusing on how do we empower such directions by using current digital technologies. | PRESENTATION: A proposed conceptual model on collaboration between local and big businesses through tourism and Japanese cases related to this topic. The importance of such kinds of co-creative business model to adapt to today’s rapidly changing economy.
Monday, 20 November 17, 12:00 – UP FTŠ Turistica, classroom 001
Kunio Shirahada | dr. Hisashi Masuda | Urška Križman Vižintin – IstraTerra| Mateja Hrvatin Kozlovič – Hiške Slovenske Istre
Students of the course Innovation in Tourism MTP 3 | dr. Dejan Križaj
Tuesday, 21 November 17, 12:00 – UP FTŠ Turistica, classroom 001
Kunio Shirahada – Lectures for undergraduate Turistica students
Tuesday, 21 November 17, 16:00 – UP FTŠ Turistica, classroom 001
Kunio Shirahada – Lectures for postgraduate Turistica students
Friday, 24 November 17, 12:00 – Student Campus Ljubljana, classroom 2
Kunio Shirahada | dr. Hisashi Masuda | dr. Dejan Križaj
Turistica PhD students: Iztok Bončina – Space Tourism | Darija Cvikl – Forest Tourism | Dubravka Kalin – internal destination developemnt