Category Archives: Economic sector

Closing Event of the Research Project

On 22 September 2017 we held the wrap-up event of the project IDENTIFICATION, CLASSIFICATION AND POTENTIAL DEVELOPMENT OF SOCIAL TOURISM PRODUCTS IN SLOVENIA, ORIENTED TOWARDS SENIOR PROGRAMMES (Project V5-1512). The latter falls within the Targeted Research Projects, financed by the ARRS Slovenian Research Agency and by the Slovenian Ministry of Economic Development and Technology.

Tourism represents the field of assuring fundamental human rights to leisure, arising from the UN Universal Declaration of Human Rights, bringing a variety of positive effects for individuals as well as for society as such. Sadly, this right is not accessible to everyone in modern society due to social disadvantages, a tight financial situation or other circumstances like poor health, mobility problems and various disabilities. Social tourism has evolved as an alternative to common/commercial forms of tourism, thus adjusting travel and holiday offers for disadvantaged social groups by paying special attention to their capabilities and limitations.

Care for different vulnerable groups, including seniors, mirrors the development level of modern society. The quality of life is reflected by happiness, security and fulfilment in different life aspects. A fifth of elderly Europeans expresses a lower level of satisfaction in life, two thirds only a medium-level (EUSTAT, 2015), and this is a concern. In Slovenia, the level of satisfaction is below the European average.

Only 49 % of Europeans, who are older than 65, are actively involved in travelling, which is substantially less than the other age groups (between 61 % and 71 %). 22 % of EU residents is older than 65, but they only represent the 18 % of all EU tourists. More than one third of Europeans who are 55 or more are not travelling, a weak fifth travels once a year. The main reasons are a tight financial situation (44 %) and health reasons (37 %). Thus, seniors are one among the four groups benefiting in social tourism (according to the CALYPSO definition the other three are the youth, families and the disabled).

Seniors (55 – 80 years old) make up a quarter of EU population and thus represent an important market potential for tourism. It is therefore an important part of the European society, that is apparently facing the problem of ensuring a quality life and the right to leisure, among which there are tourist activities. Slovenia is aware of this problematic and the opportunities arising in social tourism and is therefore on its path towards systematically providing travelling and holidays to disadvantaged groups. We are presenting the results of the project, which identified the possibilities and opportunities to develop effective forms of holidays and travelling, which can substantially improve the possibilities of seniors to engage in tourism and thus improve the quality of their lives (e.g. health, fulfilment, recreation, knowledge, socialisation, etc.).

On the other hand, social tourism brings numerous positive effects for society of social and economic nature (see below).

Table 1: Identified benefits of social tourism among senior population

Benefits for individuals Benefits for society
·         Higher level of satisfaction

·         Increase of independence

·         Better mental and physical health

·         Interruption of routine and changing of environment

·         Opportunity for socialising and meeting new people

·         Opportunity to learn through new experience and new environments

·         Relaxation and improvement of relations

·         Improvement of self-image and confidence

SOCIAL
·         Reduction of social inequalities

·         Promotion of social inclusion

·         Improvement of quality of life in society

·         Improvement of social wellbeing

·         Increase in social cohesion

ECONOMIC
·         Fostering of economic growth

·         Reduction of seasonality impacts to business operations

·         Maintenance of the existing and creation of new employments

·         Facilitation of development of regions or tourist destinations

 

The project revealed that in Slovenia the older population is engaged in tourism in a much lower degree than other age groups. Based on the available data of the Statistical Office of the Republic of Slovenia, persons older than 65 represent only a good tenth of all travelling among Slovenians. They also spend much less than an average Slovenian traveller. The comparison between senior tourists (65 +) and young tourists (15 – 24 years old) reveals that seniors travel less and spend 30 % less than the youth. Many obstacles contribute to such a “travelling” image of the older population. By such a low level of capabilities and engagement in tourism the quality of life of seniors is deteriorating as well and at the same time other social fields are having its toll (e. g. medical system), as travelling has a direct positive effect on regeneration (mental and physical) of the organism and thus leads to less medical complications.

In Slovenia we know all four globally established models of social tourism:

  • Participatory model,
  • Inclusive model,
  • Adaptation model,
  • Stimulation model.

Nonetheless, another, probably unique, model of Social tourism, that emphasises seniors, is resulting in Slovenia:

  • Hybrid model, e. g. programmes of Pensioners’ associations, where associations in cooperation with travel agencies prepare adapted tourism arrangements for their members; i. e. arrangements with a special discount, a tailored content, adapted transportation, possibilities of payment by instalments, accompanying persons, and similar. Such arrangements are usually organised in low season. These are mainly domestic trips around Slovenia and the surrounding areas lasting 1 or more days and longer trips to health resorts and summer vacations. These programmes are intended (mainly) for members and arise from a cooperation with commercial operators, in the frame of long-term public-private partnerships.

Furthermore, social tourism programmes are tailored to the market and thus to the needs of the target consumers of social tourism. In spite of this there is still considerable room for manoeuvre to introduce to Slovenia the established models of social tourism.

The key outcomes of the project are:

  • Analysis of the situation and development potentials of social tourism in Slovenia;
  • Identification and classification of different Slovenian senior programmes of social tourism;
  • Study of existing national and foreign models of support mechanisms of social tourism;
  • Feasibility study of a web portal, which would connect supply with demand in the field of social tourism for seniors;
  • Formulate policies and measures in relation to the research of social tourism in Slovenia.

The key project proposals are:

  • Slovenia requires more developmental tourism initiatives for target consumers of social tourism;
  • More integration between the state, economy, non-profit sector/organisations and civil society, that connects target consumers of social tourism, will be necessary;
  • The initiative for registration and an easier access to information on tourism supply and demand for target consumers of social tourism is obvious;
  • Key information for all social tourism stakeholders must be included in the existing tourism commercial information and distribution channels;
  • It is essential to adopt consistent strategic guidelines of the state in the area of social tourism and thus to adapt legislative acts;
  • It is necessary to establish financial mechanisms for consumers and providers (e.g. voucher system or discounting system) and make sure that the latter is used solely for the purpose of travelling;
  • Other support systems for supply-demand in social tourism should be established;
  • A programme of integrated promotion and information to the public (economic sector, non-profit sector, state, civil society) regarding the problems, benefits and effects of social tourism in Slovenia, should be established.

The project has shown numerous benefits of promoting social forms of tourism, with emphasis on programmes for the older population and has linked key players in the field. It has proposed specific measures to promote the possibilities of seniors to engage in travelling more actively and thus genuinely enjoy their fundamental right. And the proposed measures also lead towards the establishment of a tourist offer that enables seniors to actively contribute to tourism, since it is one of the most important economic industries, and to solve the problem of seasonality and the related business challenges in the tourism sector.

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Guest lecturer dr. Wolfgang Kraus

We hereby invite you to the lecture Sustainability & Corporate Social Responsibility (CSR): Global Challenges & Best Practices” on Tuesday 17 October 2017 at 12.00 in classroom nr. 002. The lecture will be held by dr. Wolfgang Kraus, senior associate at IPIECA, The global oil and gas industry association for environmental and social issues.

Dr. Wolfgang Kraus is the former Executive Vice-President of OMV’s regional headquarters in Koper, Slovenia, with responsibility for Slovenia and Croatia among other countries. He will share the knowledge and experience he gained by leading a global-local enterprise.


Cooperation between Turistica and EMUNI university

Portorož, 16 November 2015 – UP FTŠ Turistica and the Euro-Mediterranean University EMUNI signed the contract for the rental of office space at UP FTŠ Turistica. The EMUNI University will rent the spaces for the period of two years, for the time of renovation of their building in Portorož. The contract was signed by prof. Anton Gosar, dean of Turistica, and  prof. Abdelhamid Elzoheiry, presiden of the EMUNI university.

Since its establishment in 2008, the Euro-Mediterranean University, one of the priority projects of the Union for the Mediterranean, has become an international institution, which gathers expert knowledge and experience of the Euro-Mediterranean countries and thus contributes in a significant way to the creation of a unified, integrated Euro-Mediterranean higher education and research area. The vision of the University is: “The international Euro-Mediterranean University (EMUNI University), headquartered in Slovenia will significantly contribute to the development of Higher-Education and Research Area and to sustainable development of wider social-economic and cultural environment in the EUROMED countries and to the recognisability of Slovenia in the region – Union for the Mediterranean.” And because the similarities between the goals, to which we strive for, we are looking forward for the cooperation with EMUNI.

emunis slika

Prof. dr. Abdelhamid Elzoheiry and prof. dr. Anton Gosar signing the agreement.


UP FTŠ Turistica receives the GZS recognition

Nova Gorica, 14 October 2015 –UP FTŠ Turistica was awarded the recognition for quality and success by the Chamber of Commerce and Industry of Slovenia.

 

UP FTŠ Turistica, which celebrates its 20th anniversary this year, received the recognition for its contribution to the tourism sector at home and abroad. The recognition was handed over to the faculty’s Dean prof. Anton Gosar by  Andrej Prebil, the president of the Tourism and Hospitality Chamber, during the 62th catering and tourism Assembly.

 

Photo: GZS 
 More information and photos: HERE.

Turistica celebrates its 20th anniversary

Portorož, 20 May 2015 – The Faculty of Tourism Studies Turistica, member of the University of Primorska, proudly celebrated its 20th anniversary.

Among the important guests of the roundtable Futuristica and other events held on this important day, like the solemn signing of the contract between Turistica and the partners of the transnational project HisTur and the opening of the student’s photography exhibition Avanturistrica, we hosted: the Head of Government dr. Miroslav Cerar, the Rector of the University of Primorska, prof. Dragan Marušič, the Minister for Economic Development and Technology, Zdravko Počivalšek and other distinguished guests from the fields of tourism and economy.

The main thought of the FuTuristica roundtable was: Tourism needs knowledge, Slovenia needs tourism. New breakthroughs for the development of this important sector are possible only with modern knowledge in the field of sustainable development, marketing and innovation,” said the dean of UP FTŠ Turistica prof. Anton Gosar.

20th anniversary booklet (1995-2015) (In Slovenian)

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DSC_0066 DSC_0117
foto Peter Irman 1 foto Peter Irman 2

 

 


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