Visit from prof. Michael Belch

Visit from prof. Michael Belch

On Friday 22 September we hosted prof. Michael Belch from San Diego State University. During his visit we discussed the possibilities of future cooperation. SDSU and Turistica have been cooperationg for a long time, in the last years even in the frame of the Erasmus+ project.

Prof. Belch is a distinguished marketing professor and co-author of the best selling textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective.

More information about prof. Belch: here.

From left to right: dr. Gorazd Sedmak, Vice Dean, dr. Aleksandra Brezovec, , Vice Dean, prof. Michael Belch, mag. Žana Čivre, Assistant, dr. Janez Mekinc, Dean